2012 Cocktail World Cup Announced !!!
42BELOW's Cocktail World Cup is upon us and it's time to get in the spirit. Eight years have passed ... more
42BELOW Goes to SXSW 2012
It was the best of times. It was the best of times. Thousands of music-lovers, film-makers and startup-geek-rockers ... more
The Film Party for the Party Film
On Feb 29th Warner Bros held the Hollywood premier of Project X. It's a movie about a party, ... more
Hilarity For Charity 2012 & 42BELOW
Charity. Hilarity. Good combo. This weekend in Los Angeles, bearded hyphenate Mr Seth Rogan spearheaded a line-up that featured ... more
Don’t Panic. The 42BELOW Guide to 2012
2012, the year calculated by the ancient Mayan civilization as the end of the line for humanity, consumed ... more
The NOTHING™ Campaign and the Flat White Cocktail, 42BELOW LONDON
‘Nothing in the air, Nothing in the water, NOTHING™ in the vodka’. That was the genius tagline of ... more
MUSIC ♥ ART @ Art Basel, Miami Beach
It was the ne plus ultra of contemporary art shows 2011 - Art Basel, Miami Beach USA. 42Below gently lubricated ... more
LastNightsParty & 42BELOW at Art Basel Miami Beach 2011
Sip Sip ! *Click* *Click* ! The one and only star party photographer Bronques, of the super-glam LastNightsParty, ... more
Long Live Hollywood! REMIX Magazine at the Westway NYC
The BELOW and the Beautiful! Like all great experimental Art movements, 42BELOW knows sometimes you got to clear ... more
CHECK IT! Theophilus London & 42BELOW @ The River East Art Center, CHICAGO
Top-of-his-Game Brooklyn MC and musical artist Theophilus London gave a private performance at the totes amazing River East ... more
The 49th New York Film Festival
If there's a tasteful way of namedropping then we don’t know it. Truth is, when you’re a quality ... more
The Circus Leaves Town
Over the last 2 months 42Below delivered sweet Carnival Mayhem to the heart of downtown Auckland, New Zealand. ... more
Amnesia Miami & 42BELOW
The beautiful people were out in force for the re-opening of Miami Mega-Club Amnesia. Being really, really ridiculously good-looking ... more
‘Robots vs Humans’ at Portland Cocktail Week
42Below just took part in ‘Humans vs. Robots’ at the Jupiter Hotel, the main event of Portland ... more
The Falling Water Cocktail Machine
The internetz. Mostly its full of kittenz. But very occasionally a beam of light shines downs from the ... more
Carnival Concoctions 2011
The Carnival's in town again! It's been another Year of the Freak and we're not done yet. "The Carnival ... more
Hunky Dory, 1971
It's been a 'lil while since we last posted, not for a lack of news but for a ... more
42BELOW Cocktail World Cup 2011 open in the USA
We just kicked off the CWC11 competition in the USA. Sent a few people to the USA to ... more
CMJ 2010 goes off with a 42BELOW bang
CMJ Music Marathon is one of the world’s most important platforms for the discovery of new music. This ... more
Halloween Cocktails
Every time the USA have a holiday or a special day, we get inundated with calls and emails saying can we theme a cocktail for the occasion. Halloween is one ... more
CWC11 UK finalists found
Ladies and gentlemen, the results are in from the spectacular 42BELOW Cocktail World Cup UK Final. The Carnival ... more
If I can make it there, I can make it anywhere
Old Blue Eyes said the above lyrics many years ago about the sprawling mega city that is New ... more
Supporting good NZ Music so you think we’re good too
The New Zealand showcase at CMJ began in 2007 and was immediately dubbed as "one of the hottest ... more
Around the world of 42BELOW
Paris, France Paris, the global capital of artisans and fashion, pastries, and annoying mimes, is also now the home ... more
T-shirt competition winners!
After a brief problematic encounter with gravity and a staircase, we're finally ready to announce the winners of ... more
NEW Still-life print ads
If there's something we know, it's that people get bored easily. Imagine, sitting there all day, doing spreadsheets ... more
Third winner of our T-shirt competition
This week the competition went up a gear, with one contestant entering seven outstanding designs. It was inevitable, ... more
42BELOW Vodka Celebrates … Swap Ideas Day?
Everyone shares a desire to be heard, a desire to share their thoughts and ideas, even in the ... more
Second winner of our t-shirt competition
The quality certainly has stepped up as the competition proceeds. We're now half way through the competition, less ... more
The Camera Club
Sydneysiders! Our great friends at The Beach Road Hotel are up to more mischief. They've started up a ... more
First winner of our t-shirt competition
We had a huge response to the first week of our t-shirt competition, the caliber of the designs ... more
TotC Golden Spirit award to our own Jacob Brairs
NEW ORLEANS, LA – August 26, 2010 – Each year, Tales of the Cocktail awards the “Golden Spirit ... more
Yours could be next! Win $1000 in our t-shirt competition
One of our team came into the office yesterday, wearing a very faded 42BELOW t-shirt. It got us ... more
42BELOW gifting gets better thanks to NoCA fan
We think our fans are really great. You're just damn good people. We don’t think any other brand ... more
42BELOW party for winners of Cannes Lions
“Private” provided the winners of Cannes Lions 2010, the advertising and creating industry's most prestigious night, an alternative to ... more
Carnival Of The Cocktail UK Regional Winners Found
Press Release 9th July 2010 Ladies and Gentlemen the results are in from the 42BELOW Cocktail World Cup regional ... more
42BELOW replaces sales team with computers
Augmented Reality. Ever heard of it? We hadn't either. But we thought it sounded pretty cool so we ... more
Matariki Celebration at Koru Lounge LAX
42BELOW was thrilled to be involved in a unique Matariki celebration at the Air New Zealand Koru Lounge in ... more
IT team hard at work.
Twelve months ago we walked up to our IT guy’s cubicle. He was twiddling his thumbs, looking uninspired ... more
The Carnival of the Cocktail hits the UK
Ladies and Gentlemen the results are in from the first week of the 42BELOW Cocktail World Cup regional ... more
Dearest Paraguay
Dearest Paraguay, We reckon you're a lot like New Zealand, for a start no body seems to know that ... more
Ready, Steady, Shake in Miami
You might enjoy this footage of a 42BELOW 'Ready Steady Shake' competition held recently in Miami. Many of ... more
Six Dollar Fifty Man sights set on Oscars
Kiwi filmmakers Mark Albiston and Louis Sutherland are on the race of their lives as they set their sights ... more
Football World Cup Cocktails, Wynwood Art Lounge, thanks Florida!
Need a punch for the Football World Cup? 42BELOW vodka professor Raj Nagra recently appeared on The Morning ... more
Press Release: The Sweet Shop and 42BELOW hijack Cannes with ‘Private’
Later this month two international brands hailing from little old New Zealand will hijack the advertising and creative ... more
42BELOW sponsors listening party of new Katy Perry album
June 3, 2010, Los Angeles 42BELOW partnered with Katy Perry for an exclusive listening party of her new album ... more
Americans like us
Not sure why. There was that time we put up a billboard featuring a revealing illustration of the ... more
UK registrations open now
The doors are officially open for this year's 42BELOW Cocktail World Cup. Celebrate the Carnival of Cocktail by ... more
Michael Douglas honoured by the New York Film Society
42BELOW was one of the principal sponsors at the New York Film Society's event honouring Michael Douglas. The Oscar ... more
42BELOW at… an accounting software seminar?
Since our finance guy is always complaining that we go over budget on our events we decided to ... more
Slow down or get ready?
We had a request from twitter user @noozeeland for a drink based on a traffic light. For those ... more
Need some Friday night cocktails?
NZ Girl has come up with a list of some very tasty cocktails to get your Friday night ... more
Every Bastard Says No – the 42BELOW story
During April 42BELOW hosted two parties for the launch of the book 'Every Bastard Says No'. The book, ... more
42 at the Zoo, NZ Music Month is nearly here!
This year 42Below is sponsoring NZ Music Month. 42BELOW hosted the VVIP launch of NZ Music Month at the ... more
New ad in Rolling Stone, Spin, NYFF
I love Paul. In fact one of my favourite memories of Paul is when he jumped off the ... more
We won more awards! Monde Selection, SFSC, DFS
We've won a few more awards. We don't want to see too up-ourselves, but we are rather proud ... more
Six Dollar Fifty man gets one step closer to the Oscars
New Zealand short film 'The Six Dollar Fifty Man' is one step closer to the Oscars after winning the grand prize as the Aspen Shortfest. The win marks the short ... more
42BELOW Cocktail World Cup 2010
The Best Year Yet In March we hosted the famous 42BELOW Cocktail World Cup. Over twelve months of preparation, ... more
Singapore Rocks Out at Zouk Out
Ning has done it again, a magnificent show at Zouk Out 2009. If you’re not familiar with Zouk ... more
I drank 42Below…and I liked it!
Thanks to Katy Perry, we’ve been getting some global coverage money just can’t buy. 42BELOW helped give her ... more
42Unheard Making Big Noise
From film to music... where the NZ team have exceeded all expectations with their groundbreaking competition 42Unheard, which ... more
We win again… and again… and again
Being the world’s most awarded vodka* wasn’t enough for 42BELOW so we went and added some fresh new ... more
CWC UK Winners Announced
Raymond Blanc announces the winners of the 42Below Cocktail worlkd Cup National Final at Shoreditch House. Tuesday February 16th: ... more